Bad news for Small business owners using Instagram

Are you using Instagram for your business? Well, I have bad news for you..! And I’ll explain… why i say Bad news. Instagram has been...

Bad news for Small business owners using Instagram

Are you using Instagram for your business?

Well, I have bad news for you..! And I’ll explain… why i say Bad news.

Instagram has been the best platform for small business owners to market their products and reach a wider range of their customers without even spending a dime in advertising their products.. it's just a picture posted and people see the products and made contact with the seller.

As simple like that you make the sale... without any advertising cost, it's just your phone and a base of customers who are your instagram followers.

And of course with your 8Mb from Vodacom, Tigo and Airtel... Lol..!!

Well.. things are going to change soon... and it's not a good change.

Instagram have decided to change the way people will be seeing your posts by updating their platform to the use of algorithm.

Just like its Parent company Facebook did three years back.

It's not a surprise as i was expecting this to come one day.. as social media is now focusing more on revenues that's why they are creating ways  which users, advertisers and brands can pay in order to reach their fans or customers.

Why do I say its a Bad news for Small business owners using Instagram?

Well, If you were able to reach 1000 customers with the normal chronological feed then it will be more likely that you will reach a very small base with an algorithmic feed.

Trust me, this changes are going to ruin small business owners who have income coming from Instagram.

Sarah Heard decided to create a petition in order to stop instagram from changing to Algorithmic style.

You can see the petition Here —  Keep Instagram Chronological  and it's got almost 130,000 signatures.

These changes will have a huge effect to a lot of people but mostly small business owners using instagram to earn a living.

Instagram algorithm based feeds

According to the announcement made by instagram on their blog they say:

"The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.

We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months."

This is not something that instagram users really wants?

Referring to what happened when Facebook switched to algorithm-based feeds, it's certainly not something that small business' will want to see happening on instagram.

There is no doubt that an algorithm-based feed will be detrimental to small business owners and artists who use this platform to communicate their products and services.

These changes will results in many users shifting to Snapchat as instagram is more likely becoming like Facebook

What do you think? tell me your opinion in the comment section below..!

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Ally Msangi — Inform, Engage, Entertain : Bad news for Small business owners using Instagram
Bad news for Small business owners using Instagram
Ally Msangi — Inform, Engage, Entertain
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